If you are a Kelloggs Family Rewards member check your e-mail from 11/8/14. They are running a promotion where you buy any 3 Kelloggs cereals with the special spoon logo ( shown in pic below) and you will receive $3 off instantly at Target off a Disney DVD.
You can sign up for a free Kelloggs Family Rewards account here
Check your e-mails for more info!