So you may want to check out the $0.88 section at Walmart before you need some of the following health care items. These items are priced lower than the Walmart Equate Brand. And as you can see they are popular. So why does Walmart offer such cheap products? Well, they are not the only ones! (This section is right in front of the Pharmacy)
Some items you will find: pregnancy tests, antibiotic ointment, lubrication, bandages, anti-itch, female pads ( just like carefree), hydro cortisone, off brand- Benadryl, Ibprofuen, Tylenol, Day and Nyquil, Zyrtec, and more! ( Each bin varies from store to store)
Example Antihistamine Gel Equate Brand- $3 average
On the shelf you see the generic- $0.88
It is exactly like the milk deal I posted here. The generic Walmart milk is cheaper than the Great Value brand.
It is a new marketing scheme!
The purpose? To drive up the sales of the Equate and Great Value brand. Consumers may want to stay away from the cheapest of the cheap. So they will pick the one in the middle.
Tops does the same thing when they introduced their Valu Time brand.
Valu Time Tuna $0.77 a can
Tops Brand Tuna- $0.89 a can
With the talk of Valu Time I have found A LOT of their prices match Aldi’s prices. Which is sweet because you can stock up there and get gas points. I hope to do a post on this soon now to share with you!
Maybe it is an attempt to compete with consumers leaving to go to Dollar type stores and buy generic items there?
Tops now has a DOLLAR Days ( I believe or Dollar value?) Aisle. All items down it are marked $1.00. (also as a couponer/ money saver check that aisle before heading to Dollar Tree, because again you earn gas points!)
We are going to see this new 3-tier brand offerings all over. Why? Because it is working. Not sure about what I’m saying? Just google ‘Lost Leader”
Happy Shopping!!
Leave a Reply